Wednesday, January 12, 2011

How Not to Network Market...

I was replying so some posts on a website.



The Financial Free Team blogs.
Anywayz, I brought up the importance of building relationships in Network Marketing rather than just building a strong downline. I will tell you why with this story.

I had two friends involved in Network Marketing, Ben and Adam. Ben took his time to learn about his product and industry. He was able to answer questions of all his prospects and he spent a great deal of time on the phone with each person in his organizaton. He personally invited them to events around them and remembered them on birthdays and holidays. He had a friendship with all his customers. He had build relationships of trust with his team. Adam on the other hand was a computer geek. He found network marketing on the computer so he pretty much ran his business from the computer. Many of the people in his organizaton he had never met nor spoke to on the phone. He was getting paid so it didnt bother him at all. This being the first network marketing company Adam was apart of he definately was sold on the idea and was very "successful". He didnt mind putting in hours and hours of work because he knew or he was told after 3-5 years he could retire and really never have to work another day in his life. With the checks he was receiving, he did not doubt it. Although Ben was still making a decent income, his organization was significantly smaller than Adams. Like every network marketing company they are the best. They have the best compensation plan, they are soon to explode, they are easily marketable and are expanding rapidly. They promise huge returns and have the product and history to back it up. Well, as true as all this may be, there are some changes that happen that are not always seen. In the case of Ben and Adam they were selling Beepers. Something, many middle schoolers could not even tell you what that is anymore thats how obsolete they are. You see just because their company was at the top and they couldnt foresee anything that could happen to take away their income, doesnt mean it wouldnt happen. Overnight business stopped for beeper guys. Whatever residuals they were promised was simply out of the picture, no one was buying a beeper anymore. So here is Ben and Adam back at square one. The difference is Ben has an organization of friends and people who trust him. His whole downline understands the sudden turn in technology and they look to him for the next thing. All the work Ben put in to building a relationship with these people continues to pay off because now 99% of them stay on board as they join with a new opportunity, most likely involving the cell phone. And the other hand Adam lost contact of the some 5,000 that were generating his income. Its not like he could call them up and say hey lets join this company, they didnt know him. After these years of benefitting from their work now Adam has to compete all over again for their attention once more to join his new organization. The easy way to network marketing or the shortcut is the hard and long way. But it really is not that hard and it is not that long. Ben will retire from the efforts he initially put in. The promises of Network Marketing did hold true for him because he did it right. It is all about the relationships. You will lose your work if you try to do it any other way.



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